As if it wasn’t enough that we scare people away from cycling with our exclusively car-oriented infrastructure and even a socially constructed fear of cycling, we also do it by marginalizing cycling as something done only by the kind of people who cycle. Make a mental count of how often you’ve seen news reports or commentary refer to “avid cyclists”, and the number of times you might have used this term yourself.
Banish “avid cyclist” from your vocabulary. Self-marginalizing language like this is why we can’t have nice infrastructure.
By using and condoning the use of this term, we help reinforce our tendency to neglect the impact of the situation and over-attribute behavior to characteristics of the person. In other words, labelling those who willingly cycle as “avid cyclists” is a way of setting aside the difficult and interesting problem of how to make our cities conducive to cycling — in favor of the easy story of cycling as something “other”, as something done by people who aren’t normal. Why bother making the city a better place to cycle if the only people who will do it are the ones who are already cyclists? Why waste city money on them?
Note the division into us (normal people) and them (avid cyclists). Never the twain shall meet. Is that true? No it is not.
I claim that in most North American cities, while you will find many people riding a bicycle for utility/transportation, most people who cycle are hardly avid. Do they cycle in the dark? Do they always cycle on the road? Do they cycle in any part of the city? At any time of year? The answers are an emphatic no. And the reason is that the majority are cycling when the situation makes it easy and attractive for the person who considers the possibility. Avid cyclists should be resilient cyclists, but actual North American cyclists are fickle. With their recreational bikes and the poor infrastructure they have access to, they are fair-weather, back-roads cyclists.
Some places seem so far into the motor kingdom that cycling as transportation appears patently absurd to many. Thus, to brave the unfriendly conditions, cyclists must be avid — doing it as a sport, as exercise, to prove a point. Yet this describes fewer places than you think. I know it absolutely doesn’t describe Kitchener-Waterloo, Ontario, however “avid cyclist” still seems to be the mindset here.
There is a poignant irony in the number of obituaries a search for “avid cyclist” turns up. If instead of marginalizing cycling, we facilitate it through infrastructure and encourage regular people to ride, fewer people will die on the roads and those who cycle will be healthier for doing so. We need to free cycling from the shackles of recreation. We need to get utility bicycles into our bike stores. And instead of the conversation being about cyclists, we need to make it about regular people taking advantage of the two-wheel mobility available to them — because it is effective and enjoyable.